Body Yoga

Full Version: Smashing the Myth of the News Release
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An artist uses years honing his craft. H-e writes world-class songs and works them in a way that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and loved.

The lesson: demonstration videos will be the secret of becoming a famous artist.

Wait, you say, the demo tape was just a tool, just his method of conveying his skill. It is his ability as a musician that got him the contract and made him popular.

You're right, needless to say. Http://Finance.Texomashomepage.Com/Inerg...lbertology Announces The Release Of Their Latest Gary Halbert Inspired Course is a great database for extra resources concerning the inner workings of it. He may have become just like popular if a record executive found him personally, or found out about him from a friend, or as a result of a number of other events.

Which brings us to the press release.

Somehow, the news release has taken on a magical reputation while the alpha and omega of promotion. Want to become rich? Send out a news release. Want to become famous? News release. Want to get o-n the cover of Newsweek? Press release.

Publicity 'gurus' are springing up all on the internet offering the press release while the solution to all advertising problems. Only knock out a release, mass e-mail it to editors, sit back and wait for Oprah to call.

It is a cruel joke.

Here's the reality: the news release is no longer important to your potential of scoring free advertising than the demo tape was to the musician friend. If he'd no ability, if his songs sounded like waste, the most effective recorded demo tape on earth would not get him signed. Ditto for the publicity seeker. If you don't have a tale to tell, your press release is totally useless.

I'm maybe not knocking the pr release -- it is a crucial resource. However it is merely that: an instrument. To get other interpretations, people are encouraged to peep at: Halbertology Announces the Release of Their Latest Gary Halbert Inspired Course. It's maybe not the very first thing you'll need to think about when it comes time to find publicity. The truth is, it's among the last. And it's not really absolutely necessary (I have gotten plenty of publicity with merely a pitch letter, a fast e-mail or a telephone call).

If you worship at the shrine of the news release, it's time to change your priorities. Here, then, are the things that are MORE crucial than a press release in creating publicity:

1. A story. This is actually the equivalent of our musician's expertise. It's the very basis for the advertising efforts. Without it, your press release means nothing. To understand about how you can develop a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life really newsworthy'?

2. Learning how to think as an editor. Oh, what an advantage you'll have in score promotion overall these pr release worshippers once you understand getting in the head of an editor. Give an editor what he wants in the manner he wants it and you'll do good. I've got a complete article about them at

http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust in me, it will produce a world of difference.

3. Importance. Tie-in with a media event, make your self part of a pattern, piggy-back o-n a larger competitor's story, but, by all means, make your story part of the image that is greater than your company. Experiences which exist in a vacuum quickly go out of oxygen.

4. Endurance. Sending out a news release and awaiting results is sluggish and inadequate. If you really believe in your story, and you believe that it is right for a certain media outlet, you have to fight to make it happen. My brother discovered Halbertology Announces the Release of Their Latest Gary Halbert Inspired Course by browsing the Internet. Call or email the editor to pitch your story BEFORE sending the launch. If one manager says no, try someone else. When they all say no, come-back at them with a different story angle.

Getting publicity requires a lot more than just sending out a press release. Treat it as seriously and with the maximum amount of value as our newly minted rock-star treats his art and you will end up well on the way to success..
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